Selling Hardwood Floors...
Just What the Doctor Ordered

More than 17 million Americans suffer from allergies today. That's a
huge segment of the buying public. Allergic diseases can strike people
of all ages-men,women and children-and effect every area of life.

Doctors recommend
hardwood flooring

...Something to keep in mind when sell-
ing hardwood floors, is the health bene-
fits that they offer for people with allergies.
...Allergies, abnormal reactions to com-
mon substance, are so widespread and
cause such discomfort and inconve-
niece that their treatment and care are

matters of intence concern to millions of
sufferers.

..." If people ask me
what they can do to
make their home less
allergy-causing, I tell
them to stick with
hardwood floors"

...As an Allergist practicing in Dallas,
Texas, I specialize in diseases and aller-
gies of the ear, nose and throat - the
most prevalent kind of allergies. When
treating a person with allergies, recom-
mend that they try to make their envi-
ronment as dust - free as possible. One
excellent decorating choice for minimiz-
ing dust in the home is hardwood floor-
ing. Hardwood floors definitely create
many fewer problems with dust. There's
no flaring up of dust as you clean, a
problem more likely to occur with carpet.

Out-gassing can occur
with newley-laid carpet

....especially recommend hardwood
flooring for bedrooms if possible. The
hardwood creats a much less allergic
environment. Many carpets are
petroleum based and out-gassing may
occur for up to a year or two. These
fumes can cause burning and sneezing
in individuals who are sensitive. That
new smell many people notice when
they've just had carpet laid could be
out-gassing. Fumes may remain in the
air and cause problems for quite some
time. I've had patients who had to get
rid of their carpets to get relief from their
allergies. If people ask me what they can
do to make their home less allergy-
wood floors wherever possible.
....Hardwood flooring means less dust,
ease of cleaning, no out-gassing, and no
oders from smoke, pets and food stay-
ing in the environment to cause reactions.

Quality and finish are
especially important
to those with allergies

....In selling to people with allergies who
are considering the switch to hardwood
flooring, encourage your customer to
look for a quality product with a ure-
thane finish. Urethane is very durable
and easy to keep dust-free. New tech-
nology and state-of-the-art finishing
make today's hardwood flooring easier
to clean and less apt to trap dust.

Allen D. Gilbert, M.D. is Board Certified in Allergy, Immunology and Otolargngology
He specializes in diseases and allergy of the ear, nose and throat. He is a Diplomate of the American Boards of Allergy, immunology and Otolaryngology.

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